Changing the view of marketing

With a rapidly customizable social business platform, a mix of social media techniques plus online and offline membership services, GI builds, grows and manages social business communities for ecosystems.

Communities deliver high B2B value in areas such as customer loyalty, retention, transition, cross-market solutions, and span ecosystems of customers and business partners.

Community platform and services can include:

  • Group Management, with global reach and local action
  • Online, In-person or Private user groups and special interest groups
  • Community knowledge management and listening
  • Social media integration
  • Customer Enablement
  • Solution Stores
  • Peer-peer connections
  • Business unit integration
  • Membership recognition
  • Best practices and information sharing
  • Online and offline events, including Expert jams
  • Partner Engagement Services and monetization
  • Education
  • Target Marketing
  • Community generated campaigns and Events


Community 'use cases' include ...

  • Thought leadership
  • User Group Management and Customer Loyalty
  • Solution Stores
  • Competitive Positioning
  • Partner / Vendor ecosystems
  • Government connections with their tech constituents
  • Linking partners to critical services


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